How to Begin Selling on Amazon – Amazon Seller Account

So, you’ve decided to jump into selling on Amazon? Awesome choice! I’m here to walk you through the steps to get started.

To kick off your Amazon selling journey, you gotta first have an Amazon Seller Account. Opting between going solo or going the business route? I’m all for setting sail as a business.

Pro tip: Spin up an LLC and register for an EIN are pretty straightforward. It’s the golden path I’ve done for myself and guided my buddies. It’s a no-brainer for keeping things tidy with taxes, trademarks, and brand ownership from day one. 

It’s also important to keep your business finances separate. Open a dedicated checking account. And for credit cards? I love my CapitalOne Mastercard for the sweet 2% cash back, but shop around to find your best fit. Once you have your business bank account set up, fund it with some startup cash and use that credit card for all your business purchases. Basically, keep your personal and business finances separate. It makes everything cleaner and your accountant will thank you!

Got your LLC locked and loaded? Head over to and get that seller account rolling.

Yes, you would want a seller account even before you have products lined up. Here’s the why: Amazon’s verification can take a while, and having your account ready means you can hit the ground running when your products are good to go. Plus, you’ll find out early on if there are any issues with selling your stuff.

For folks in the US, creating an account is a breeze. But before you dive in, there’s a little prep work:

Gather your documents: Amazon will need some proof you’re legit: driver’s license or passport, credit card info for billing, a utility bill (or something similar) to verify your address, and a phone number to reach you.

Choose your seller account type: Two options here. Individual has no monthly fee, but you pay $0.99 per item sold. Professional is $39.99 a month, but no per-item fees. Of course my recommendation is the Pro. It’s the only choice I considered. If you can’t commit yourself to be a pro, there’s no point of trying.

Pick a storefront name: This is how you’ll show up on Amazon – “Sold by [Your Storefront Name] and Fulfilled by Amazon.” You can have it catchy and it may be different from your legal business name. For example, your LLC maybe “NRGuy LLC” and you can have a storefront name “NRGuy Goods”. Storefront name can be changed and seems to be used for personalization purpose only.

Get your official GS1/UPC Code:
Secure your GS1 registration by visiting to purchase UPC codes for your products. This step is virtually mandatory for selling on Amazon—while you could seek an exemption, that’s hardly the route to take if you’re aiming for the big leagues. Once you have your UPC code, you can have it printed directly on your product packaging, just like the items you see on store shelves. Recall, even though Amazon FBA has been the least effort way to make money, you can open up different income streams from other sources such as Walmart, Costco, etc. and having a UPC make you legit and easy to expand to these options when you choose.

Get your listings ready: Time to turn those products into Amazon listings! Make sure to have your branded box with

Follow these steps, and you’ll be well on your way to Amazon success. Don’t sweat the process – getting organized now will save you tons of headaches later!